Tesla is planning to use the base Model III as a starting point for other variants: an estate and a crossover derivative. Tesla's vice president says that this will help the Model III appeal to more people. The additional variants will surely help Tesla in its efforts to add more volume to its sales.
Is anyone considering one of the derivatives instead of the base Model III sedan?
I'm also curious how the crossover will be done because that evolution seems less easy to do than creating an estate model. There is also the Model X which will be a SUV, though I am assuming that will be considerably more expensive.
Ah not quite actually. What Chris Porritt, Tesla’s vice president for engineering was actually saying is that they're undecided...
“We don’t know what type of customer we’re trying to appeal to yet, but we want to speak to more customers… Lots of them!” he said. “We’ve got specific customers for Model S, we have an idea with Model X, but we need to appeal to more people with Model III.
If they want to speak to more customers, having more downmarket vehicles might be the way to go, some really high volume vehicles within their segments.
That is the way to go from what it seems on the 'surface' but EV tech seems pricey so i'm not sure how much downmarket they can go while still making vehicles that get great range and all. BUT of course range isn't only about the powertrain.
Well I don't think Tesla needs to go massively downmarket to find success. $35-50K seems to be a sweetspot currently, which I tihnk Tesla can produce a more than adequate vehicle for retail at that price point.
The most important factor though is gelling the product content with consumer desires. Crossovers are hot, I agree perhaps that may be a better route to success...